Millie Bobby Brown featured prominently in a fashion and beauty campaign for her brand, Florence by Mills, in April 2025. The campaign highlights a soft and sweet aesthetic that aligns with the brand’s ethos of celebrating confidence, individuality, and authentic self-expression. Millie showcased this through a visually engaging campaign video shared on Florence by Mills’ Instagram, where she demonstrated her signature styling with a new fragrance called Soft Girl, emphasizing long-lasting enchantment and a playful, authentic vibe.
In the campaign, Millie wore a beige sweatshirt with a bold message advocating for responsible pet care, paired with sleek black bottoms. This outfit choice reflected her personal love for animals and reinforced the brand’s cruelty-free and vegan values. Florence by Mills is certified by PETA and promotes ethical beauty with a focus on compassion and environmental stewardship, which Millie actively champions through her brand’s products and messaging.
Additionally, the brand’s spring fashion offerings in April 2025 include new collections like the Coastal Chic Hair & Body Mist and the Gym Later Collection, which emphasize comfort, style, and self-expression, consistent with the Florence by Mills philosophy inspired by Millie’s great-grandmother Florence/
