Jemma Lucy looked stunning in a white bikini top as she attended the launch of her new business Aillusion in London on Tuesday night.
The former reality TV star was joined by a host of her celebrity friends, including Bianca Gascoigne and Amy Childs, at the event, which was held at the Courthouse Hotel in Shoreditch.
Aillusion is a new online platform that allows users to buy and sell luxury goods. Lucy said she came up with the idea after struggling to find a way to sell her own designer clothes online.
"I was always having to go through the hassle of selling my clothes on eBay or Depop, and I thought there must be a better way," she said.
"Aillusion is a curated platform for luxury goods, so you can be sure that everything you buy is genuine and in good condition."
Guests at the launch party were treated to cocktails and canapés, and they had the chance to browse the selection of clothes, shoes, and accessories on offer.
Lucy said she was delighted with the positive response to her new business.
"I'm so excited to finally launch Aillusion," she said.
"I've put a lot of hard work into it, and I'm really proud of what I've created. I can't wait to see what the future holds for Aillusion."